As an organization, we have observed a vacuum on personal hygiene in the course of our interactions with school-age children and adults in different communities. This hinged on lack of awareness and active participation onS personal hygiene and nutrition for a sustainable healthy life.

In response to this gap, HELWEI designed the Kick Dirt, Hug Life campaign to sensitize and promote best hygiene and sanitation practices among children, women and communities with effective engagement of all stakeholders.